Why Smart Local Businesses Are Partnering with Montclair State University Ice Arena

Looking for a partnership opportunity that delivers year-round visibility to thousands of engaged families in Essex County and beyond? Montclair State University Ice Arena offers local and regional businesses a unique platform to connect with an active, loyal community while supporting youth sports and recreational programming.

More Than Just a Rink: A Community Hub

Located just 12 miles from New York City on Montclair State’s beautiful 252-acre campus, our ice arena serves as a gathering place for over 6,000 skaters annually. From Learn to Skate programs and youth hockey leagues to corporate events and birthday parties, the arena buzzes with activity throughout the year.

Who Visits Montclair State Arena?

Our diverse audience includes:

• Families with children enrolled in skating and hockey programs
• College students from MSU’s 21,000+ student body
• Corporate groups hosting team-building events
• Community members attending public skating sessions
• Tournament participants and spectators from across the region
• Birthday party guests and their families

This isn’t passive exposure. Families typically spend 1-3 hours at the facility, creating extended engagement with your brand message.

Partnership Opportunities for Every Budget

Whether you’re a local mom-and-pop shop or a regional healthcare provider, we offer flexible sponsorship options ranging from $500 to $24,000 annually. Our partnership inventory includes:

Premium Visibility Options:

• Birthday Party Sponsorship: Connect your brand with celebration and family memories
• Zamboni Wrap: Impossible to miss during every ice resurfacing
• In-Ice Logos: Literally center stage during games and events
• Foyer Lightbox: First impression for every visitor

High-Traffic Placements:

• Dasherboard Signage: Eye-level visibility throughout games and practices
• Arena Banners: Prominent placement in high-traffic areas
• Mezzanine Overhead Signage: Maximum visibility from spectator areas

Flexible Digital Options:

• Monthly, quarterly, bi-annual, or annual digital advertising packages on four strategically placed screens
• Perfect for businesses wanting to test the partnership or promote seasonal offerings

Industries That Thrive with Arena Partnerships

Our most successful partnerships come from businesses that align naturally with active, family-oriented lifestyles:

Healthcare Providers: Physical therapists, chiropractors, sports medicine clinics, pediatric practices, and orthodontists connect with health-conscious families already invested in their children’s athletic development. Our existing partner, Parabolic Training and Rehabilitation Facility, demonstrates this synergy perfectly.

Financial Services: Local banks and credit unions build community trust by supporting youth sports programs. Families making long-term commitments to their children’s activities are exactly the demographic planning for their financial futures.

Retail & Services: Sporting goods stores, family restaurants, automotive services, and other local businesses benefit from association with a trusted community institution. Xhockey Products, our on-site pro shop, exemplifies successful retail partnership.

Professional Services: Law firms, accounting practices, insurance agencies, and real estate companies strengthen their local presence through arena visibility.

The Year-Round Advantage

While our peak season runs during fall and winter hockey and figure skating programs, summer brings intensive camp programming that keeps the facility active. This means your partnership delivers value throughout the entire year, not just during traditional ice sports seasons.

Beyond Signage: Building Real Relationships

Montclair State Arena partnerships go deeper than logo placement. Partners gain:

• Association with a respected higher education institution
• Connection to youth sports development and community wellness
• Opportunities for experiential marketing during special events
• Inclusion in our digital marketing efforts reaching thousands of local families
• Networking with other community-minded business partners

Customization is Our Specialty

The sponsorship packages listed represent our standard offerings, but we excel at creating custom solutions tailored to your specific business goals. Want to sponsor a specific team? Create a scholarship program for underserved youth? Host a branded community event? We’re here to collaborate.

Supporting Student Athletes and Community Growth

Your partnership directly supports programming that makes ice sports accessible to more families in our community. From Learn to Skate beginners taking their first tentative steps on ice to competitive hockey players refining their skills under NCAA and professional-level coaching, your support helps build confidence, teamwork, and lifelong healthy habits.

Getting Started is Simple

Interested in exploring partnership opportunities? We invite you to:

1. Learn more about partnerships at MSU Arena
2. Review our complete sponsorship inventory
3. Schedule a facility tour to see the arena in action
4. Discuss custom packages designed around your business objectives

Contact Rita Mitchell, General Manager, to begin the conversation about how Montclair State Arena can become a valuable marketing platform for your business.

Join Our Partner Community

The businesses that partner with Montclair State Arena aren’t just buying advertising space. They’re investing in community wellness, youth development, and local sports culture while building meaningful connections with thousands of engaged families. They’re positioning themselves as community leaders who support the activities that matter most to Essex County residents.

Isn’t it time your business joined this winning team?